Patagonia Makes A Bold Statement Towards Protecting National Monuments

in Against The Politics/WTF by

Patagonia has been at the forefront of many different environmental causes since its existence and the Bears Ears National Monument is no different. Bears Ears, located in Utah, was declared a national monument by President Obama during his stay in office.

The area covers hundreds of sacred miles and the designation was placed in order to both protect the physical environment of the area and the Native American heritage that the land is soaked with.

Twice a year Utah holds the Outdoor Retailer, an event that draws thousands of people from all over the country. Patagonia has always been a staple in this event but this year, due to Utah’s governor, Gary Herbert’s plea to President Trump to rescind the national monument status of Bears Ears, Patagonia has pulled out.

Beyond the fact that no other president in history has ever rescinded a national monument, Patagonia’s CEO makes a well stated point that it is not just about the monument, but the view of the environment by elected officials that is a major standing issue. Rose Macario, President and CEO, put out this press release:

“Utah Gov. Gary Herbert signed a resolution on Friday urging the Trump administration to rescind the Bears Ears National Monument, making it clear that he and other Utah elected officials do not support public lands conservation nor do they value the economic benefits – $12 billion in consumer spending and 122,000 jobs – that the outdoor recreation industry brings to their state. Because of the hostile environment they have created and their blatant disregard for Bears Ears National Monument and other public lands, the backbone of our business, Patagonia will no longer attend the Outdoor Retailer show in Utah and we are confident other outdoor manufacturers and retailers will join us in moving our investment to a state that values our industry and promotes public lands conservation.”  

We are hoping to see more retailers follow suit, and possibly even move the entire event to a new location.

Featured image via Half Moon Outfitters.


Latest from Against The Politics

Go to Top