While methamphetamine can be medically prescribed at a low dosage, many people have abused the drug for decades. Constant use of it also leads to meth mouth, which is not a pleasant site on a first date. The drug has been the topic of films such as Winter’s Bone and Salton Sea.
Queen Elsa of Arendelle has become one of the most beloved Disney characters in recent years thanks to the hit movie Frozen, which made over 1.2 billion dollars worldwide. The Disney film, which is the highest grossing animated film of all time, won Oscars for Best Animated Feature and Best Original Song with the platinum selling single “Let It Go”, which has been covered and parodied at a nauseating rate.
Elsa has been used to promote various things since the film’s release, and the character is a mainstay at Disneyland and Walt Disney World. Creators Chris Buck and Jennifer Lee probably never expected to see their character used promote something so serious and geared towards their audience.
The Montana Meth Project, which is an anti-drug campaign based out of Montana, used an animated photo of Elsa in cuffs saying, “Just let it go.” The visual can be seen at various billboards and bus stops across the state.
Montana has one of the highest rates of meth in the country, and it affects many young people in the area.
Founded in 2005 by Thomas M. Siebel, the project is also being used in Hawaii, Colorado, Wyoming, Idaho, Arizona, and Georgia. Over the years, it won numerous awards, including the Cannes Lions Award at the Cannes International Advertising Festival.
It’s not certain if there will be some sort of meth addiction storyline added in the Frozen sequel, but we’re certain that the film will have a much bigger impact in those states.
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