Studies are now showing that 7% of all Americans believe chocolate milk comes from brown cows.
The study was commissioned and conducted online by the Innovative Center of U.S. Dairy, and while 7% might not seem like a big deal, it is when you realize that percentage means 16.4 million Americans believe this preposterous fact.
Newsflash: that is a little more than the population of Pennsylvania who do not understand that chocolate milk is nothing more than milk, sugar, and cocoa.
But, the interesting factor is that many farmers and agriculturists are shocked that the percentage isn’t higher!
Back in the early 1990s, the Department of Agriculture commissioned and implemented a study that found that 1 in 5 American adults did not understand that hamburgers were made of beef. Even a greater number of adults were completely ignorant as to how cows were raised for food, and most people could not have told you what agricultural products the United States grows of its own volition.
In other words: we, as a society, are agriculturally ignorant.
Cecily Upton, co-founder of FoodCorps, has this to say about it:
“At the end of the day, it’s an exposure issue.”
And she’s right. In this day and age, people are taught that if you need food, you go to a store. There is nothing in our educational framework that discusses how that food gets to the store or where it is located before the store, all we know is that it magically appears for the taking whenever we walk through those magical sliding doors.
Of course, people who live in agricultural communities understand a little more about how this works, just like there are plenty of people in California that do not understand that pickles are cucumbers and that onions and lettuce are actually plants.
And, before you Californians uproar, that was a study conducted in schools by asking school-age children basic agricultural questions.but that still does not skew the statistic that over 16 million Americans really do believe that chocolate milk comes from brown cows.
But, even with those educated agricultural communities, that still does not skew the statistic that over 16 million Americans really do think chocolate milk comes from brown cows.
So… I just have one simple question.
Do you have to shake the cow first?
Featured image courtesy of Pixabay/Public Domain.