Women Who Work: Rewriting the Rules for Success is Ivanka Trump’s newest attempt at empowering women through the art of not really empowering women. Her book, which is fraught with useless and shallow information, is meant for the working woman, but is really a bird’s eye view of the working woman from a penthouse in the clouds.
If you have read a “how to succeed in business” book anywhere, at any point in time, then you understand what is already within the walls of Ivanka’s overblown paperweight.
So, save your money.
“Building your personal brand really means defining what you’re passionate about.”
This is probably one of her more grander tidbits of information stashed away within this book, and the idea of “personal brand” comes up again, and again… And again.
Really, all she is doing is selling the gold-spray-painted Trump name, probably in an effort to save her from the millions of dollars she is losing in revenue due to big-name stores dropping her useless products.
While the brand itself stated that sales are up by 21% from 2016, statements from stores that have dropped her brand have this to say about why they were making the moves they were:
“Sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now.”
That quote is from a Nordstrom spokesperson, who was the first of many stores to drop Ivanka’s brand into the toilet.
However, in the same chapter that houses the life-changing piece of information above, Ivanka finally gets real with us for the first time since her father took the seat of President and began turning this country inside out: she states that her passion is “providing empowerment through IvankaTrump.com and Women Who Work.”
Nice website drop there, Ivanka.
While she does address issues such as policy changes that include more (or even simply mandate) paid parental leave, what she does not do is recognize the fact that it is the Republican Party, the one her father is now wholly in charge of, that has blocked these policies from the beginning.
So, really, it is a fun book with some mediocre calendar quotes and a few website name drops.
But, don’t take my word for it. You know Twitter tells it like it is.
— Reshma Saujani (@reshmasaujani) May 2, 2017
— Sade Moonsammy (@Moonsamms) May 2, 2017
— Dianne Sherman (@dsherman2407) May 3, 2017
— RAMZPAUL (@ramzpaul) May 4, 2017
— McKenna Ferguson (@McKennaMagazine) May 2, 2017
— EMILY's List (@emilyslist) May 2, 2017
— Jeanne Darst (@JeanneDarst) April 28, 2017
Featured image courtesy of Youtube video.